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Secrets to a Successful Blog: Content

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Piling On: There are certain subjects where to write a post would just be overkill. If Eddy does it and Barry does it and then Zero Hedge does it and 24/7 Wall Street does it...what are you really adding to the equation, know what I mean? Sometimes a topic is so big that it doesn't matter - have at it. Sometimes you're just beating a dead horse back to life and then to death again. Find the balance and know when to talk about something different.

Timing: I'm going to let you guys in on one of my timing secrets. It took me 18 months to learn this. Don't be first, be last (and best). Let's say Bloomberg puts out a headline that Goldman Sachs has been caught financing a syndicate of Gypsy pickpockets in southern Romania because they don't yet have every single penny of the world's wealth under their control yet, or whatever, something like that. You already know that there will be 100+ mainstream media articles about it, a few thousand tweets and then a few hundred blog posts throughout the day. The 50 Cent stock pump is a great example - everyone had something to say, none of it very interesting. And then TRB publishes 50 Cent's Investment Library and absolutely crushes it - I own that story now because I let everyone else exhaust and repeat themselves, digested it all, and then came out at 9 o'clock at night with a sledgehammer of a post. Booyah, Jim.

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