Behind MySpace cutbacks, a quandary over online ads
If social-media websites are all about sharing, the social-media industry is all about winner-take-all.
Left unsaid was the huge problem facing all media: The diffusion of ad revenue among so many technological platforms and channels that it's hard for any media business to sustain itself.
If anybody was poised to succeed in this digital melee, it should have been MySpace. Last year, it made some $585 million in US ad revenues, by one estimate, far more than Facebook's estimated $210 million.