The 2010 Vancouver Olympics hockey final, with the US losing in overtime to Canada, heightened the sport's profile. Will the NHL benefit?
Canadian star Sidney Crosby, who scored the winning goal against the US during overtime of Sunday's gold-medal game, and US goalie Ryan Miller have become household names during the 13-day games. Each will return to his NHL team this week – Mr. Crosby to the Pittsburgh Penguins and Mr. Miller to the Buffalo Sabres – along with their 44 other teammates, all of whom are also NHL players.
“There’s a good chance that there’ll be some at least short-term positive effect,” says Andrew Zimbalist, an economist at Smith College in Northampton, Mass. “It could entice people to spend some more [time] with hockey.”