Staffers of a truckers publication win a good Samaritan award for using Facebook to help stranded Arrow Trucking drivers get home for Christmas.
Its drivers on the road couldn't pay for fuel to drive their rigs home because their company-issued gas cards were deactivated. The situation looked dire – so dire, that the staff at Land Line, a magazine, Web, and radio media outlet covering professional truckers, decided to act.
That afternoon, the staff got the word out on Twitter and created a Facebook page to help stranded drivers. Volunteers, including other truckers and those involved in the industry around the country began friending the page, offering rides or other help to get the drivers back home for Christmas.
At Land Line, "people felt that they couldn't treat this as just another news story," says Norita Taylor, media spokeswoman for Owner-Operator Independent Drivers Association, the truckers group that puts out the magazine. Then, "it just spread like wildfire." Overnight, the page had more than 1,000 followers. Within 10 days, it had more than 7,000.