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Darth Vader vs. Eminem: Did "The Force" fall short in ad war?

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(Read caption) In this screen shot provided by Volkswagen, Darth Vader uses "The Force" on a 2012 Volkswagen Passat, in a 2011 Super Bowl ad Feb. 6, 2011.

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Darth Vader was cute, fetching, and generated millions of Internet page views by using "The Force" on a VW Passat.

Eminem was dark, brooding, in an ad about hard times, pride, rebirth, and the Chrysler 200.

Vader Jr., a.k.a. Max Page, age 6, generated more buzz. But in the bottom-line business of advertising, what counts is not popularity but how many sales inquiries an ad generates.

By that metric, it appears that "The Force" fell short – at least on Super Bowl Sunday.

RELATED: Do ads turn child actors into stars? A look at five of them.

Vader's car did well, generating a huge jump in consumers looking at VW Passat reviews, pricing, and other data on Kelley Blue Book's website The car-review website says it saw Passat inquiries surge 229 percent on Sunday compared with the previous Sunday.

But Eminem did four times better, cranking out a 1,013 percent pop in Chrysler 200 inquiries. Two other cars also edged out the Passat: the Volkswagen New Beetle (up 293 percent) and the Hyundai Elantra (up 270 percent), according to

Of course, sales inquiries don't necessarily lead to sales, but it's a promising start for Chrysler.

“ traffic is a leading indicator of new-car shopper behavior," says Jack Nerad, executive market analyst for in Irvine, Calif., in a statement."So the buzz we’re seeing from consumers in the middle of the game certainly demonstrated shoppers’ interest and likely predicts future sales.”

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Don't worry about Max, though. He's had enough attention to last a lifetime. Perhaps, he'll get a whole lot more.

RELATED: Do ads turn child actors into stars? A look at five of them.

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