Darth Vader VW Passat commercial got the most Super Bowl buzz. Eminem generated the most sales inquiries, auto website says.
Vader Jr., a.k.a. Max Page, age 6, generated more buzz. But in the bottom-line business of advertising, what counts is not popularity but how many sales inquiries an ad generates.
By that metric, it appears that "The Force" fell short – at least on Super Bowl Sunday.
Vader's car did well, generating a huge jump in consumers looking at VW Passat reviews, pricing, and other data on Kelley Blue Book's website kbb.com. The car-review website says it saw Passat inquiries surge 229 percent on Sunday compared with the previous Sunday.