The longstanding challenge for Democrats is to figure out how to convince more Americans that a vote for the GOP is usually a vote against one's own economic self-interest. Democrats met this challenge in 2008 by running on "change" from unpopular Bush policies, but times are harder now and many are tired of the blame game.
So how can Democrats make a better case for victory in 2012? Here are three less-conventional approaches:
No. 1: Listen to more country music
Even if you're not a fan of the actual music, you can always understand the words in a country song. And they are catchy, be it for their wit (Toby Keith's "I ain't as good as I once was, but I'm as good once as I ever was"), patriotism (give a listen to Lee Greenwood's "God Bless the USA"), or relatable nature (Zac Brown Band's "you know I like my chicken fried … a pair of jeans that fit just right").
People remember country lyrics, just as they do the bumper sticker "I'll keep my guns, freedom, & money ... You can keep the 'change'!"