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Introverted talent in America, buried by the 'influence score'

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Well, too bad. The extroverts have won the values battle. Probably because they talked louder and faster. More and more creative companies, filled with introverts, have re-organized into teams. More and more schools sit students in pods and assign projects to teams. And now introverts, who like to reflect before they speak and who are naturally more self-conscious than extroverts, have something else to worry about.

It’s called the "influence score." And having a low one could someday prove worse than having a low credit score. The influence score is the brainchild of companies with names like Klout and PeerIndex. If you haven’t heard of them yet, you will.

There’s a good chance these social analytic companies have already heard of you if you’re on Facebook, Twitter, or LinkedIn. In fact, they may have already assigned you an influence score based on the number of friends or followers you have, how often you post, how often your posts attempt to persuade. Several companies are already targeting consumers with high influence scores.

But your influence score may also have a darker side: It may impact whether or not you get a job offer or a promotion. A few years ago, no one would have guessed that having a low credit score could cost you a job offer. Well, your influence score is going to be even more important to companies as they look for employees who can spread the word and gain clout and notoriety for businesses and their clients.

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