Rap and hip-hop artists have turned down the volume on their once-boisterous efforts to rally their fans – a key part of President Obama’s base – to support him in 2012. To see Obama take office for a second term, the hip-hop community needs to return to the momentum it built in 2008.
The hip-hop community stood in a loyal b-boy stance behind President Obama in 2008. Sean “Diddy” Combs encouraged young voters to “Vote or Die,” Jay-Z endorsed Mr. Obama on tour, and others rallied the urban community and millennial voters to jump on the “change” bandwagon.
The hip-hop community’s enthusiasm during Obama’s 2008 campaign was contagious. Young voters were chanting Young Jeezy’s “My President is Black,” hip-hop’s ode to Obama. But nearly four years later, rap and hip-hop artists have turned down the volume on their once-boisterous efforts to encourage their fans – a key part of Obama’s base – to get out and Barack the vote.
To see Obama take office for a second term, the hip-hop community needs to return to the momentum it built in 2008.
Logic suggests that hip-hop likely played a pivotal role in the record-breaking turnout in 2008 for young voters and African Americans. Hip-hop consumers tend to be young, traditionally African-American, Latinos, or people of color, and often in urban areas. Young people in particular tend to be generally plugged into the music, media, and celebrity scene – in which hip-hop enjoys a growing presence.
Hip-hop music has long been the leading voice of urban America. Its politically charged lyrics have spread awareness of the issues inner city communities face. As the genre has become more mainstream, often dominating top 40 pop station playlists, the influence of hip-hop artists has only increased.
In 2008, about 23 percent of Obama voters were African-American, 10 percent were Hispanic, and 24 percent were under 30. Total, those groups made up more than half of the more than 65 million people who voted for Obama.