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Eight reasons to hit 'mute' during TV ads by super PACs

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About these ads

2. Many candidates themselves say they don’t like super PACs.

Newt Gingrich and Rick Santorum deplore them, even as they rely on them. Mitt Romney wants them to “disappear,” despite one that helped him win in Iowa. President Obama launched his first ad of the 2012 campaign – in response to a super PAC ad. Jon Huntsman Jr. gave up his candidacy, saying “This race has degenerated into an onslaught of negative and personal attacks not worthy of our people.”

3. Wealthy contributors to super PACs will likely ask for special favors from a winning candidate.

Presidents have a hard time saying no to those who spent millions to help them win. Big donors get easier access to the White House to pitch their interests than little donors. Money buys influence.

4. The most advanced market research techniques are being used by super PACs to target voters and create emotional TV ads.

Manipulation of voters isn’t new, but the science of it is now so well crafted that even vital data about each voter is dug up – often personal information on the Internet.

5. Super PAC ads may not work.

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