Eight reasons to hit ‘mute’ during TV ads by super PACs

First Iowa, now Florida, have seen the first wave of political TV ads from super PACs – mostly negative – that will smother the 2012 presidential elections. Voters have an easy way to avoid such ads: the mute button. Here are eight reasons to use it:

2. Many candidates themselves say they don’t like super PACs.

Newt Gingrich and Rick Santorum deplore them, even as they rely on them. Mitt Romney wants them to “disappear,” despite one that helped him in Iowa. President Obama launched his first ad of the 2012 campaign – in response to a super PAC ad. Jon Huntsman Jr. gave up his candidacy, saying “This race has degenerated into an onslaught of negative and personal attacks not worthy of our people.”

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Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.

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