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Instead of blaming media violence for kids who kill, demand more nonviolent video games


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Since the 1970s, TV broadcasters have greatly increased the number of high-quality, pro-social shows for children. But the same level of "Sesame Street"-like quality is not yet true for the video game industry. If Americans create a demand for it, the $60 billion global industry may measure up.

The Seattle study, which tracked 617 families with kids between the ages of 3 and 5, didn’t try to reduce the TV viewing time in the homes. Indeed, the average preschooler in America watches an estimated 4.1 hours of television and other media each day, according to a 2011 study. Rather, the researchers encouraged half of the parents to help their kids watch shows like “Dora the Explorer” while the other half were used as a control group. The children clearly mimicked what they saw.

The nation’s gun debate should be an opportunity for parents, community groups, and perhaps government to advocate for better nonviolent and uplifting entertainment in all the media now available to children. Advocacy groups such as Common Sense Media already provide such guidance to parents.

The number of media outlets available to children will only keep rising; it is likely the average number of hours of children using them will keep rising as well. The quality must increase with it. Gun violence may be reduced if media for children teach them the opposite of violent behavior.


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