Al Gore and his group, the Alliance for Climate Protection, have joined forces with Dot Eco LLC to call for a new top-level domain for environmental websites.
Here's how Dot Eco describes the proposed domain, ".eco":
.eco will be established for individuals to express their support for environmental causes, for companies to promote their environmental initiatives, and for environmental organizations to maintain their websites in a namespace that is more relevant to their core missions. By charter, a majority of the profits of the .eco initiative will be distributed to support environmental causes.
"This is a truly exciting opportunity for the environmental movement and for the Internet as a whole,” said Mr. Gore in the release.
The online enviro-mag Grist reports that Dot Eco will be applying for approval from the Internet Corporation for Assigned Names and Numbers (ICANN) later this year.
If .eco is approved, it will join .com, .org, .net, .biz., .info and all those country-specific domain names that append websites' addresses.
Is '.eco' logical?