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Now Roto-Rooter signs up for 'Undercover Boss'

Roto Rooter and three other companies have agreed to participate in the CBS show 'Undercover Boss.'

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Roto Rooter is the latest company to announce its participation in the CBS TV show 'Undercover Boss.' In this photo, Coby G. Brooks, Hooters president and CEO, is shown appearing on the program.

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Four more leading U.S. executives have agreed to go undercover in their own companies for the hit reality TV show "Undercover Boss", CBS said on Friday.

Plumbing provider Roto-Rooter, online florists 1-800-Flowers, e-commerce giant GSI Commerce, and theme park group Herschend Family Entertainment, whose attractions include the Dolly Parton-themed park Dollywood in Tennessee, are the four remaining companies participating in the first season of the series, the network said.

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The new series follows a different executive each week who leaves the boardroom and goes anonymously to work on the frontlines of their own companies, discovering the operational flaws and the unsung heroes of their operations.

The CBS show, airing on Sundays, is the highest-rated new series of the 2009-2010 TV season averaging 18.74 million viewer per episode. CBS this week ordered a second season.

Companies whose chief executives have already made the undercover journey are Waste Management, restaurant chains Hooters and White Castle and convenience chain 7-Eleven.

This week's episode will feature Bill Carstanjen, chief operating officer of horse racing company Churchill Downs, who will walk, wash and feed his organization's thoroughbred horses.


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