Amazon stores coming to a city near you?
Amazon stores will open in Seattle, according to a new report. Can the online powerhouse pivot to create successful bricks-and-mortar Amazon stores?
Amazon, long the king of online retail, might finally be ready to take on real-world retailers with a brick-and-mortar store.
The store, which has been confirmed by unnamed sources close to the process, is reportedly opening its doors in Seattle sometime in the next few months and most definitely before the end of the year.
The store, the sources say, would be a pilot and, if successful, would lead to a chain of Amazon stores.
Rather than being a high-inventory big box on a Target or Walmart scale, the Amazon store was said to be planned as a boutique carrying high-end, high-profit-margin items as well as the brand’s Kindle line and accessories.
In a way, it would be a bit like the Apple stores one sees in every shopping mall these days, with a few big-ticket goodies in other verticals, as well.
