Amazon stores will open in Seattle, according to a new report. Can the online powerhouse pivot to create successful bricks-and-mortar Amazon stores?
Amazon, long the king of online retail, might finally be ready to take on real-world retailers with a brick-and-mortar store.
The store, the sources say, would be a pilot and, if successful, would lead to a chain of Amazon stores.
Rather than being a high-inventory big box on a Target or Walmart scale, the Amazon store was said to be planned as a boutique carrying high-end, high-profit-margin items as well as the brand’s Kindle line and accessories.
In a way, it would be a bit like the Apple stores one sees in every shopping mall these days, with a few big-ticket goodies in other verticals, as well.