Still, at least one analyst believes Apple would miss out on a big opportunity if it didn't make a budget iPhone in 2013.
Yesterday, news broke that Apple was working on a new, cheaper iPhone, which would presumably be targeted at budget-conscious shoppers and developing markets overseas. One possibility, the Wall Street Journal reported, was an iPhone that was shaped like the iPhone 4 – boxy, in other words – but which used a polycarbonate plastic casing instead of the aluminum body used on the iPhone 5, thus saving on costs.
All of this sounded mighty fine to reporters. The only problem? Apple says the Journal report is a bunch of hokum. Speaking to Chinese newspaper Shanghai Evening News this week, Apple exec Phil Schiller said that "every product that Apple creates, we consider using only the best technology available. This includes the production pipeline, the Retina display, the unibody design, to provide the best product to the market."