Vine, a video sharing start-up, was acquired by Twitter back in the fall of 2012.
Back in October, Twitter quietly acquired a small New York-based start-up called Vine. Today Twitter has launched a stand-alone iPhone and iPod Vine app, which can be used to create and share short videos – six seconds or less, according to Twitter.
In a blog post, Vine co-founder Dom Hofman compared the Vine video to the 140 character tweet. "Posts on Vine are about abbreviation – the shortened form of something larger," Hofman said. "They're little windows into the people, settings, ideas and objects that make up your life. They're quirky, and we think that's part of what makes them so special."
The whole process is pretty simple: Snap the six-second video on the app, upload the file, and share it via Twitter and Facebook. Once posted, the video plays on a continuous loop, a hypnotic effect not unlike that of an animated GIF.