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In need of a hit, BlackBerry touts BB10, Z10 in strange new Super Bowl ad

But the response to a new Samsung commercial, featuring Seth Rogen and Paul Rudd, was markedly better. A look at two of the most talked-about Super Bowl adverts. 

BlackBerry bet big on its Super Bowl advertisement.
About these ads

Last night, for the first time ever, BlackBerry – the company formerly known as RIM – bought air time during a Super Bowl. The stakes for BlackBerry were particularly high: The Canadian tech giant recently launched a new operating system, BlackBerry 10, and a shiny new smartphone, the Z10, both of which it hopes will help it better compete with market-dominating rivals such as Samsung and Apple

Did it work? Well, it's a little early to say, but early reactions to the advert seem to be mostly ones of befuddlement. The whole thing is certainly unconventional. The spot opens on a man walking out of a storefront onto a city street. Shortly thereafter, he bursts into flame, sprouts a pair of preposterously large elephant legs, and uses his Z10 to magically turn an oncoming tractor-trailer into a bunch of rubber duckies.

"In 30 seconds, it's quicker to show you what it can't do," a voice-over announces.  

 
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