But the response to a new Samsung commercial, featuring Seth Rogen and Paul Rudd, was markedly better. A look at two of the most talked-about Super Bowl adverts.
Last night, for the first time ever, BlackBerry – the company formerly known as RIM – bought air time during a Super Bowl. The stakes for BlackBerry were particularly high: The Canadian tech giant recently launched a new operating system, BlackBerry 10, and a shiny new smartphone, the Z10, both of which it hopes will help it better compete with market-dominating rivals such as Samsung and Apple.
Did it work? Well, it's a little early to say, but early reactions to the advert seem to be mostly ones of befuddlement. The whole thing is certainly unconventional. The spot opens on a man walking out of a storefront onto a city street. Shortly thereafter, he bursts into flame, sprouts a pair of preposterously large elephant legs, and uses his Z10 to magically turn an oncoming tractor-trailer into a bunch of rubber duckies.
"In 30 seconds, it's quicker to show you what it can't do," a voice-over announces.