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HTC One gets a one-up on the X. But will history repeat?

The HTC One, which is intended to compete directly with the iPhone 5 and Samsung Galaxy S III, will go on sale next month in the US. 


A member of the audience films AOL CEO Tim Armstrong as he speaks during the launch of the HTC One smartphone in London.


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On Wednesday, HTC took the wraps off its newest flagship smartphone, the HTC One

The One – which despite the branding, is actually a follow-up to last year's One X – is being billed as a complete "reinvention of the mobile experience." Well, maybe. It's certainly a very good looking phone, from the aluminum unibody frame to the 4.7-inch high-resolution screen (1,920x1,080 pixels – significantly more than the 1,136x640 on the Apple iPhone 5).


And it's certainly a powerful phone: witness the two gigs of RAM and the quad-core Qualcomm processor. 


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