The HTC One, which is intended to compete directly with the iPhone 5 and Samsung Galaxy S III, will go on sale next month in the US.
The One – which despite the branding, is actually a follow-up to last year's One X – is being billed as a complete "reinvention of the mobile experience." Well, maybe. It's certainly a very good looking phone, from the aluminum unibody frame to the 4.7-inch high-resolution screen (1,920x1,080 pixels – significantly more than the 1,136x640 on the Apple iPhone 5).
And it's certainly a powerful phone: witness the two gigs of RAM and the quad-core Qualcomm processor.
But according to HTC, the big innovation on the One – the aforementioned "reinvention" – is the revamped Sense interface, which includes something called a BlinkFeed, essentially an aggregation of content from a variety of social-media platforms and news and entertainment channels.