iPhone trade-in program? As Apple preps for the arrival of a new smart phone, an iPhone trade-in program could help the Cupertino company clear out old stock.
According to Bloomberg, Apple will work with mobile distributor BrightStar to roll out the exchange program, which would allow consumers to trade in dated iPhone models for the iPhone 5. Neither Apple nor BrightStar is commenting – Bloomberg is sourcing its report to "people with knowledge of the plans" – but the whole thing does make a lot of sense.
At some point this fall, Apple will unveil a new smart phone, possibly called the iPhone 5S. In the meantime, it has a lot of iPhone 5 stock it would like to unload. A trade-in program would help reinvigorate iPhone 5 sales.