Apple tries to keep its users coming back with new iOS 7 operating system
Ann Hermes / The Christian Science Monitor
The new operating system, called iOS 7, strives for a clean, simple, translucent look. Apple is redesigning all its applications and icons to conform, driven by long-time hardware design chief Jony Ive.
Apple demonstrated the new software at the Worldwide Developers Conference in San Francisco on Monday. The new design direction was widely expected and will show up on iPhones, iPad and iPod Touches this year, the company said.
The stiffer competition has slowed Apple's growth in the increasingly important mobile device market, contributing to a 38 percent decline in the company's stock price since the shares peaked at $705.07 in September.
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