Facebook hashtags will help spur 'public conversation,' the company says.
In a press release yesterday, Facebook's Greg Lindley framed the feature as part of a larger push for "public conversations" on the social network, which has always been more about friend-to-friend interactions than Twitter-like broadcasting.
As Mr. Lindley admitted, until now, there hasn't really been a way to find and contribute to larger-scale discussions outside of a user's friend circles – even though Facebook users clearly want to employ the platform for that purpose.
"During primetime television alone, there are between 88 and 100 million Americans engaged on Facebook – roughly a Super Bowl-sized audience every single night," Lindley wrote. "The recent 'Red Wedding' episode of Game of Thrones, received over 1.5 million mentions on Facebook, representing a significant portion of the 5.2 million people who watched the show."