At a shareholders' meeting on Tuesday, Research in Motion officially adopted 'BlackBerry' as the company’s name, and laid out plans for a turnaround.
The Canadian wireless company Research in Motion officially changed its name to BlackBerry at the company’s Tuesday shareholders meeting. The company had been using the name “BlackBerry” since January 2013, but a legal name change required shareholder approval.
But the company’s name change was tertiary in comparison to other items on Tuesday’s agenda.
During the shareholders meeting, Chief Executive Officer Thomas Heins also laid out plans for BlackBerry Messenger to become a mobile social network, according to Bloomberg, though he admitted that the company has not successfully convinced American consumers of BlackBerry’s value.
Sales of the new line of BlackBerry Z10 devices missed company estimates, according to a Bloomberg report.