Apple purchases mapping company Locationary: report
Apple purchased Locationary, a data management company that specializes in creating accurate maps.
The Canadian-based Locationary uses a federal data exchange platform called Saturn that collects data files in different formats and translates them to a standard format. This translation process allows reports about locations to be cross referenced so that inaccuracies about different venues can be identified and removed. The flow of cross-referenced data is then used to create more accurate maps.
And Apple’s Maps service for iPhone could certainly use a boost in accuracy.
With the launch of iOS 6, Apple replaced Google Maps as the default search tool with its own Maps application. But the new Maps app proved to be so faulty that Apple chief Tim Cook issued a rare apology for the application’s shortcomings and a promise to improve the service.