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iPhone 5C: Colorful, but not quite cheap (+video)

The iPhone 5C is a pop of plastic-coated color, but the price isn't as low as some predicted.

iPhone 5S and 5C
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The iPhone 5C was introduced with flying colors (literally) at an Apple press conference Tuesday in Cupertino, Calif., but the price may pale the announcement.

The “C” in this case refers to color (a surprise to few, as this was predicted by blogs and media sources for weeks). The new iPhone 5C shells shined onscreen at the press conference like an LED rainbow. Consumers can choose from bright green, white, blue, pink, and yellow, plus purchase a custom contrast-colored case with a grid of 42 circles cut out of the back (think a sheet of candy buttons) to make the colors pop even more. The color also extends inside the phone: The screen’s wallpaper will match the phone’s external hue.

 

Rainbow tones aside, the iPhone 5C has a few other key features. It is made with a polycarbonate shell, which means it is “beautifully, unapologetically plastic,” as Apple design chief Jony Ive introduced it at the conference. Internally, it is reinforced with steel.

"You are going to be blown away by how rigid and great it feels in your hand,” Apple senior vice president Phil Schiller added. Apple also played a video of its manufacturing process, emphasizing its extensive design, despite its cheaper materials.

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