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Samsung has sold 40 million Note phablets in two years: report

Meanwhile, the company has launched its latest phablet, the Samsung Galaxy Note 3.

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People gather in front of an ad during the launch of the Samsung Galaxy Note 3 and Galaxy Gear in Jakarta, September 26, 2013.

Reuters

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Phablets have been slow to catch on in the US and Europe. But in developing markets, they're huge – by one estimate, more than 25 million phablets shipped to customers in the Asia-Pacific region in the first quarter of 2012 alone. (That number does not include Japan.)

In an interview with the Guardian earlier this month, analyst Joshua Flood of ABI Research speculated that the strong numbers could be attributed to a growing realization on the part of consumers "that a nearly 5-inch screen isn't such a cumbersome device." 

The latest evidence of the phablet craze comes from the tech site FocusTaiwan, which reports (hat tip to Mashable) that Samsung has sold 40 million Note devices over the past two years. The first device in Samsung's phablet line debuted in 2011; the most recent Note, the Note 3, hit shelves in several countries earlier this month. A North America launch will follow in early October. 

 
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