Study reveals Kindle's weak points as Google enters the ring
John Angelillo/UPI Photo/Newscom
Amazon announced today that the super-sized Kindle DX ebook reader will ship on June 10. Unveiled in May, the DX attempts to correct a few perceived weaknesses of the original. In particular, many thought the first Kindle was a grand replacement for bulky novels, but its paperback-sized screen didn't suit textbooks and magazine pages.
The DX's bigger screen fills in that hole, but Forrester Research warns that competitors will soon "attack Amazon's market position by launching new features, expanding content beyond books, dominating markets outside the U.S., reducing costs, and improving relationships with publishers."
Forrester's study, released today, predicts that ebooks will grow beyond early adopters in 2009, reaching further into the avid-reader audience. The "wider market of students and business consumers" won't really catch on until 2011, the report says. By that time, competition will push ereader technology toward animation, color, and $199 pricetags. The current Kindles are more than $350.
Sony's Reader, the No. 2 ebook device on the market, has never put up much of a fight. But the New York Times reported yesterday that Google is Amazon's newest challenger – and its entry could bolster Sony.