To judge by the heightened temperature of the blogosphere, geeks across the globe are counting down to the moment when they can own their very own piece of Facebook real estate. At exactly 12:01 a.m. EST, the popular social networking site will allow members to claim a "vanity" URL – replacing the ungainly string of numbers that identifies each user with a name of the person's choosing.
Facebook first announced the initiative earlier this week in a post on the company blog.
“When your friends, family members or co-workers visit your profile or Pages on Facebook, they will be able to enter your username as part of the URL in their browser. This way people will have an easy-to-remember way to find you,” designer Blaise DiPersia wrote. “We expect to offer even more ways to use your Facebook username in the future.”
Since then, the buzz around the project has soared. That's good for Facebook. But is it good for you, the user? Well, it depends. Assuming you have a unique name – Matthew Shaer comes to mind – you shouldn't be in too much trouble. But if your name is John Smith, your thumbs better be pretty dang quick.