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In China, a Google-killer looks to solidify its gains

Aly Song/Reuters

(Read caption) Customers use computers inside an Internet cafe in Shanghai in this 2009 file photo. On Monday Bloomberg News reported that the popular search engine company Baidu is looking at various acquisitions to expand its lead over Google in China.

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In the US, Google's search dominance is a foregone conclusion.

But in China, home to the largest Internet audience in the world, Google has long been edged out by Baidu, which consistently garners the lion's share of the search market. Now, with the wind at its back, Baidu will seek to expand its reach. According to a new report from Bloomberg News, Baidu is considering buying web businesses outside the search market – a move that would bolster its presence both in China and in Japan, where Baidu began operating last year.

“People approach us and we get to look at a lot of things,” Chief Financial Officer Jennifer Li told Bloomberg News. “Internet is at an early stage of its development. It’s dynamic, and we need to stay ahead.”

Through the looking glass

It's been a very good year already for Baidu. In early June, iResearch Consulting group reported that Google had actually decreased its market share in the first quarter of 2009, from 23 percent to 20.9 percent. At the same time, Baidu climbed from 72 percent to 74.1 percent – a modest gain, but enough to snag headlines around the world.

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