This year's Tour de France isn't yet over, but Lance Armstrong, the figure responsible for bringing professional cycling back into the US national consciousness, has lined up RadioShack as his sponsor for next year.
Armstrong, who teased the announcement Tuesday on Twitter, was happy about the new alliance. "To be able to compete for an American team comprised of the world's top cyclists, supported by the best coaches and staff – I couldn't be happier to partner with RadioShack, a truly iconic American brand," he said in the statement. Just hours after the announcement, @TeamRadioShack had over 3,000 followers on Twitter.
The seven-time Tour de France winner said he was excited to leverage the company's 4,400 stores in his LIVESTRONG foundation's fight to spread cancer awareness. "It's very appealing to me that they have a huge base of stores throughout the U.S. and Mexico. We have an incredible opportunity to leverage RadioShack's connection to tens of millions of people to spread the LIVESTRONG message," he said in a statement.