We live in a splintered social-networking society. We use one window to update Facebook, another to post to MySpace, and a third to tweet. (A fourth, if you're one of those LinkedIn people.) At best, it makes for a disorienting experience. So over the past couple years, many Silicon Valley innovators have pushed for a single, universal platform – one ring, if you will, to unite them all.
Will it work? Hard to tell. But in the meantime, we have a new case study. Today, MySpace rolled out a two-way sync with Twitter, a functionality which should allow MySpace users to syndicate their updates via tweet. The process is pretty simple. Let's say John goes to a baseball game. On the way back from the game, he decides to update his MySpace status using his mobile phone.
He types out the update. He posts it to MySpace. Finally, John can choose whether to have the message appear on both MySpace and Twitter, or only on MySpace. John's Twitter will then display "MySpace" as the origin of the tweet – just like it identifies the Twitterfeed or TweetDeck services. OK, so it doesn't sound particularly exciting.