A new Disney World ride called the "Sum of All Thrills" lets participants design their own virtual roller coaster – and then take it for a test ride.
OK, so count us a little skeptical. Isn't the point of a roller coaster a generous helping of surprise, and an upside-down stomach? But try telling that to the innovative folks over at Epcot Center, who have today unveiled a "thrill ride" called "Sum of All Thrills," which allows users – with the help of a handy little computer tablet – to create their own theme park attraction.
"This is really the next generation – where there's a lot more personalization involved" in the amusement-park experience, Eric Goodman, Disney's lead project manager on the ride, told CNN. The key here is personalization: not only can users sketch out a bob sled ride or roller coaster or plane journey, but they can take a virtual spin on their creations.
The official sponsor of "Sum of All Thrills" is Raytheon, the defense and homeland security contractor, which sounds a little strange, until you start thinking in terms of opportunity. Raytheon, the Associated Press notes, has "jobs for those passionate about engineering, and would like to broaden the field." So a kid makes his own ride, and – a decade later he's designing warheads.