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Google to roll out online bookstore by 2010

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Right now, Amazon CEO Jeff Bezos is probably peering anxiously over his shoulder, waiting for the Google monster to pull fully into view. And why not? Today, Google confirmed that it was planning to launch an online bookstore called Google Editions, which will go live early in 2010.

First things first: Google Editions is not Google Book Search. The two are very separate.

Editions, for one, is a for-profit enterprise. The project will launch with approximately 500,000 titles from a range of publishers, a Google spokesman said. Each title would then be sold in a platform-neutral e-format – you could download the books to your desktop, or to a reading device such as the Amazon Kindle.

"We're not focused on a dedicated e-reader or device of any kind," Google's director of strategic partnerships Tom Turvey told one blogger.

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