A price cut on the Nintendo Wii failed to spur Nov. sales. What's wrong?
In September, Nintendo confirmed it would cut the price of its best-selling Wii by $50, bringing the total console price to just under 200 bucks. Nintendo said at the time that the drop would make the Wii “even more appealing.”
But a new set of sales figures from the week ending Nov. 28 tell a different story. According to Nintendo, the number of Wii units sold during Thanksgiving week dropped some 30 percent this year to 550,000 units.
That's still more than Microsoft and Sony – Sony sold 440,000 consoles – but a far cry from the approximately 800,000 units Nintendo sold in 2008.
In a press release posted to its corporate site, Nintendo put a bit of positive of spin on the Thanksgiving week sales figures.