A new AT&T app makes it easy to report dropped calls and spotty service – does it play into Verizon's hand?
Dropped call? Spotty service? There's an, um ... app for that.
Upon launching the app, users are reminded not to use it while driving, and then are presented with a menu of maladies where iPhone users can pick their poison. Once they've chosen between dropped call, failed call, no coverage, data failure, and poor data quality, users can choose a frequency: once, sometimes, often, and always.
Since the app is location-aware (it asks if you want to tap into the phone's GPS services) it will record its current location. Or, users can use a map to pinpoint the spot of the offending outage – you know, because if you're in a dead zone, you can't exactly tell AT&T at that moment.
The app then sends the report to AT&T's operations team, who, looking at aggregated data, will "utilize this feedback to optimize and enhance the network," and send back a confirmation text message, according to the app's FAQ.
This writer's prediction: sports stadiums, all of Brooklyn, and all of the major tech conferences will become Mark the Spot hot zones.
One other tidbit the app notes: "Multiple submissions at the same time from the same user do not receive higher weighting." Sorry, there's no staying up all night, lobbying AT&T to install a tower in your neighbor's yard.
How's your cell phone service? Used Mark the Spot? Leave a comment or tell us about it on Twitter.