The newspaper announced today that it would begin charging frequent visitors for access to nytimes.com.
How much is the news worth? Does paying for access to a website make sense? How much is too much? Will readers flee?
These are questions many were chewing on Wednesday, as word from The Grey Lady arrived, confirming speculation, that in 2011 it would implement a "metered" access system for its award-winning website.
A print subscription will get readers unlimited access to nytimes.com. Beyond that, specifics were sparse, both in the official press release and a memo to staffers from Times President and CEO Janet L Robinson and Publisher Arthur Sulzberger, Jr. But the scheme is clear: if you visit nytimes.com multiple times a month, expect to be cut off unless you fork over some cash.