Denny's free breakfast, Dockers free pants led Super Bowl ad searches, Google says(Read article summary)
Among the most-searched-for 2010 Super Bowl ads were spots for Dockers, Denny's, Motorola, and Snickers.
Dockers / AP
We've showed you some of the worst Super Bowl ads, and some of the very best Super Bowl ads. But which Super Bowl ads drummed up the most buzz among viewers? According to Google – which had a pretty good ad of its own – the answer has everything to do with greasy spoon breakfasts and a lack of pants. Not necessarily in that order.
Oldham threw the net pretty wide: Colts quarterback Peyton Manning, for instance, was the most-searched-for player, while the New Orleans Saints were the most-searched-for Super Bowl team. But what really caught our eye was the most-searched-for advertisers. We live, after all, in a world where buzz is mostly a matter of clicks. Many successful companies run major Internet campaigns alongside TV spots, and gauge market penetration by watching Google Trends.