The details of the deal are still vague. But if Wal-Mart does acquire Vudu, the company could find itself head to head with Netflix and other video streaming giants.
Streaming video is big. How big? Big enough that in the past couple months, a bunch of major companies have tripped all over one another to get control of the market, including Wal-Mart apparently scooping up Vudu. First, Netflix – which already runs a very successful streaming service here in the States – announced it would expand operations overseas. Next, HBO took the wraps off HBO GO (all caps please), which will be available to current subscribers to Verizon's ViOS TV. Meanwhile, the folks over at Hulu are really hoping they can rope owners of the Apple iPad into paying for a monthly membership.
Today comes news that Wal-Mart – yes, that Wal-Mart – has jumped into the fray. According to The New York Times, which quotes anonymous sources within the company, Wal-Mart has acquired Vudu, a video streaming service and manufacturer of the Vudu Box, a peripheral for television sets.