Apple aired the first advertisement for the iPad tablet computer during the 82nd Academy Awards ceremony.
For committed geeks, there was plenty to dislike about the 82nd Academy Awards ceremony – "Avatar" lost out on the Oscar for best picture, and the "Star Trek" reboot was scarcely mentioned. (Ben Stiller, his face painted a bright "Avatar" blue, managed to namecheck Spock.) Luckily, there was plenty to like about the 82nd Academy Awards, even if most of the good stuff happened during the commercial break.
That's right, folks: Last night marked the first-ever airing of the Apple iPad television spot. As Apple commercials go, this one lacked the multicolored whirl of past ads. The bulk of the footage shows a man putting the iPad through its paces – he fiddles with his photo library, reads the New York Times, reads a book, checks his email, clicks around a map of the Eiffel Tower, downloads a movie.