Beginning on Sunday, the electronics outlet Best Buy will sell the Barnes & Noble Nook.
Beginning on April 18, more than 1,000 Best Buy outlets around the country will begin selling the Nook, Barnes & Noble's hot-selling – and somewhat critically unloved – e-reading device. In a press statement, Barnes & Noble executive VP Kevin Frain said sales of the Nook had "exceeded our expectations," and argued that the "loyal consumer electronics-focused audience" at Best Buy would eat up the Nook.
It's no major secret that Barnes & Noble is under increased pressure from the Apple iPad, which hit shelves earlier this month. The iPad plays movies and TV shows and all sorts of apps, but it's also being marketed as a next-gen e-reader – one that almost certainly has more sizzle than the Nook. By selling the $260 Nook at Best Buy, Barnes & Noble is expanding the reach of its e-reading arm, and possibly fighting off inroads from the iPad.