Avatar DVD and Blu-ray smash sales records(Read article summary)
First, James Cameron conquered theaters. Now the Avatar DVD and Blu-ray have become the fastest selling in history.
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Now we learn that the "Avatar" DVD and Blu-ray have also topped the charts. In its first four days in the US, "Avatar" sold 4 million DVDs and 2.7 million Blu-ray discs. That makes it the fastest-selling home video release in history, with sales totaling $130 million.
Good thing, too. One of the movie's other superlatives is most-expensive film ever made. The budget likely surpassed $300 million.