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Google logo: Is there a secret message hidden in the bouncing balls?

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Google.com

(Read caption) The bouncing ball Google logo sure is fun to watch. But the bright and colorful Google homepage today actually conceals an important message, some bloggers argue.

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Changes to the traditional Google homepage logo are often an attempt to honor artists and important historical figures – or to draw attention to an event such as the Olympics. But today's Google logo – a mass of bright, bouncy colored balls – isn't obviously linked to a birthday or anniversary, and Google has remained mum on the inspiration for the change.

So what gives? Conspiracy theories abound.

For his part, Ryan Tate of Gawker says Google is using the homepage logo as a way to drum up excitement in advance of a major announcement. "Some people predict Google is about to roll out search results that stream in as you type, a feature that's already been tested on some users," Tate writes. "Which would mean the death of that 'I'm feeling lucky button' that costs Google $110 million+ per year."

Over at the Guardian, tech reporters Charles Arthur and Adam Gabbatt say the aim of the logo, which uses a kind of Web coding called CSS3, is effectively an attempt to lobby for changes in the infrastructure of the Web itself.

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