Today's Harry Houdini logo is the first to appear after Google received a very interesting patent. The "Google doodle" – which shall forever after be known as the 'System and Method For Enticing Users To A Web Site' – has been approved by the US patent office.
Lawyers! Lawyers! Step right up! The Google Doodle has been patented. After a decade of lobbying, Google has won a patent for its popular homepage doodles, which have been rolled out with increasingly regularity in recent months. (Today's Google doodle honors the famous illusionist Harry Houdini. Past logos have paid tribute to authors such as Jules Verne, video games such as Pac-Man, and movies such as "Wizard of Oz.")
Sergey Brin, the cofounder of Google, gets credit as the inventor of the patent, which has been officially dubbed the "System and Method For Enticing Users To A Web Site." (Too wordy! For our money, we prefer the more simple "doodle.") The US patent office has the full text of the Google Doodle application, but be forewarned – this thing is dense, and full of language like this:
"FIG. 9 is a diagram of examples 910-950 of special event logos according to implementations consistent with the present invention. In the example 910, a company logo is modified with a leprechaun's pot of gold for Saint Patrick's Day."