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With Microsoft Mango, the focus is on social media

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(Read caption) Mango, the latest iteration of the Windows Phone mobile OS, has about "500 new features," Microsoft says. Here, a bowl of real mangoes.

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Mango –– a foodstuff, native to certain tropical regions, and also the latest iteration of the Windows Phone mobile operating system. Yesterday, Microsoft took the wraps off Mango, which company reps promised had about "500 new features," including social media integration, a linked inbox, and "threads," which gather texts, Facebook chats and Windows Live Messenger snippets into a single conversation.

The smartphone experience, reads the official Mango press release, can often be a "sea" of disconnected apps, "from calls, texts, email and instant messages to status updates, Tweets, check-ins, photo posting and tagging. To help people stay on top of that growing complexity, the Mango release organizes information around the person or group people want to interact with, not the app they have to use."

So Mango is comprehensive, full-featured, and geared towards the ever-increasing amount of folks who chatter across a variety of platforms. But as Computerworld's Matt Hamblen notes, Mango is also much snappier than its rivals.

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