The Amazon Kindle Fire will be a 'service,' not just one of the many tablet computers, says Amazon CEO Jeff Bezos.
At a press event on Wednesday, Amazon CEO Jeff Bezos finally took the wraps off the long-rumored, much-discussed Kindle Fire, a bantamweight tablet computer nimble enough to compete against the Apple iPad, Barnes and Noble Nook Color, and even cable TV subscriptions. The Fire will launch in mid-November – all the better to capitalize on the holiday shopping rush – and sell for $199, three-hundred bucks less expensive than the very cheapest iPad.
But Bezos seemed to caution against directly comparing the Fire to other tablet computers. "What we are doing is offering premium products at non-premium prices," Bezos said on Wednesday. "Other tablet contenders 'have not been competitive on price' and 'have just sold a piece of hardware.' We don’t think of the Kindle Fire as a tablet. We think of it as a service."