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Could an Apple TV be the next big iProduct?

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(Read caption) Is Apple prepping a TV set? Here, the Apple store in New York City.

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Apple CEO Steve Jobs "cracked" the secret of the television set, and was actively working on a prototype until his death on October 5. So says Walter Isaacson, the author of a new biography of Jobs.

"Iā€™d like to create an integrated television set that is completely easy to use," Jobs told Isaacson. "It would be seamlessly synced with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it."

Apple has remained mum ā€“ par for the course ā€“ but Bloomberg is reporting that the Apple TV effort will be led by Jeff Robbin, who helped pioneer both the iPod and the iTunes store. So what will the Apple TV look like? Let the speculation begin!

Over at ZDNet, Scott Raymond argues that the "the product," whatever it is, "will likely be an attractive, quality device that will look stunning and be easy to use." Still, as Raymond admits, the road will be a steep for Apple. The market, he notes, is already chock full of inexpensive, high-quality units.


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