Share this story
Close X
Switch to Desktop Site

Amazon loses money on each Kindle Fire sold (on purpose)

(Read article summary)


(Read caption) The Kindle Fire, the new tablet from Amazon, is shown at a press event in New York City.

About these ads

Amazon is actually losing a couple bucks on every Kindle Fire tablet it sells. According to iSuppli, a market research firm, the cost of the components required to build a Kindle Fire tablet – from the battery to the memory to the plastic shell – totals approximately $185. Add in manufacturing and assembly fees, and that figure rises to $201.70. That's $2.70 more than the $199 price tag on the Fire. 

By way of comparison, the 32 GB version of the iPad 2 costs about $326 to build. But Apple sells the device for $599, turning a nice $175 profit on each machine. (And Apple has sold an estimated 28 million iPad tablets since the device first hit shelves. In the last quarter alone, Apple unloaded 9.3 million iPads 2 tablets. You do the math.)


Page:   1   |   2

Follow Stories Like This
Get the Monitor stories you care about delivered to your inbox.