Google is reportedly considering launching an e-commerce site with features similar to Amazon Prime, according to a new report.
A few years back, Amazon introduced a program called Prime, which allows users to receive free two-day shipping – and more recently, a range of free movies and e-book downloads – for a flat yearly fee. By most accounts, Amazon Prime has been extremely successful. So successful, in fact, that Google appears to want a piece of the action.
In a report today in the Wall Street Journal, Amir Efrati and Stu Woo write that Google is actively developing an e-commerce platform, similar in scope to Amazon Prime. The platform would work by "melding" Google's product-search feature with a "quick-shipping service" overseen by Google. Plug in the product name, in other words, and Google would make sure the product is on your doorstep in a matter of days.