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Kindle Fire drives tablet ownership numbers up, up, up

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(Read caption) The Kindle Fire, Amazon's new tablet, is shown here. According to a new report, the low prices on the Kindle Fire have helped expand the tablet market.

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December was a very good month for the tablet computer and e-reader industries, according to the Pew Research Center.

In a new report released this week, Pew estimated that the share of American adults who owned tablet computers almost doubled between mid-December and early January, surging from 10 percent to 19. Meanwhile, during that same time frame, e-reader ownership also leaped from 10 percent to 19 percent.

"These findings are striking because they come after a period from mid-2011 into the autumn in which there was not much change in the ownership of tablets and e-book readers," Lee Rainie wrote on the Pew Research blog. "However, as the holiday gift-giving season approached, the marketplace for both devices dramatically shifted." 


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