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With new game, Zynga spells B-I-N-G-O

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Reuters

(Read caption) Zynga this week rolled out a new online bingo game. Here, the corporate logo for Zynga is seen on a screen outside the Nasdaq Market Site in New York.

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Zynga, the San Francisco-based developer behind FarmVille, has released a range of popular parlor games in recent years, including Zynga Poker, Chess with Friends, and Words With Friends (the Scrabble-based game that it acquired from a smaller developer). The latest addition to the company roster is Zynga Bingo – a game which has already been described by one blogger as a "visually beautiful" experience. 

Zynga reps said Bingo would go live this week, on a limited beta basis, with a complete version available sometime in the next couple of months. "Right now, we're only letting a limited number of people into the game to make sure our players are getting a primo, Zynga Bingo experience, before officially open the floodgates," Zynga reps wrote on the company blog. 

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