Target and Kindle are parting ways. What's behind the split?
In 2010, Target began selling Amazon's Kindle line of e-readers. Although Amazon is pretty tight-lipped about sales figures, all indications are that the Amazon products – and especially the Kindle Fire – performed well for Target. Which makes it all the more strange that Target will banish all Amazon products from its brick-and-mortar outlets and online store.
"Target continually evaluates its product assortment to deliver the best quality and prices for our guests," reps for Target confirmed in a statement this week, after the Verge first broke the news. "Target is phasing out Kindles and Amazon- and Kindle-branded products in the spring of 2012. We will continue to offer our guests a full assortment of e-readers and supporting accessories including the Nook."